Formerly of Sky, Sky Sports, GRAZIA, Kiss, Magic, Capital Radio, Channel 4, MTV Nickelodeon, JAAQ, London Agencies & more

“I am brilliantly positioned to jump in, sleeves rolled up, & help others build a brand. I too have been a time-poor founder; an overstretched marketer; an agency director - & all in between! I just get it. I’ve been you; I am you!”

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about Joanna O’Driscoll

project. was born of Joanna’s own 20+ years of experience as a founder & marketer herself

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  • Joanna has spent over 24 years working in marketing & business growth for brands & advertising agencies such as Sky, Sky Sports, Bauer Media, Global Radio, Disney, & more recently at JAAQ.

    Her approach is Strategy (Think), Creative (Ideas) Activate (Do).

    Joanna is a generalist marketeer but has spent much of her career focusing on content marketing & brand partnerships.

    She also learnt the art of building personal brands whilst working with athletes, fellow business owners & in her own 2x startups to date.

  • Joanna created & successfully sold her first brand Little Tin Shed in 2010/2018 - a side hustle turned bona fide business - & is currently enjoying building project.

    In 2016 Joanna won the coveted wirehive 100 award: website of the year in conjunction with Reflect Digital.

  • Joanna is now a Squarespace Gold Circle Member - in recognition the range of considered, stylish websites she has personally curated

  • panels, podcasts, interviews & inspiring chats. Joanna is available to attend & speak about a range of areas her career touches - from content marketing, brand partnerships, business growth, personal branding & being a small business owner with big brand experience.

  • Joanna is a Mother, Daughter, Bestie & proud Career Woman.

    Described as an OG millennial with GEN Z energy! Ever driven, her daughter now acts as an extra point of inspiration to work even harder to create a life filled with adventure & security in equal measure.

    Personal passions include being a self professed start-up geek; everything fashion; renovating houses; music & dancing (it's life!) & working hard to faciliate a pretty cool life where she lives and works as a digital nomad between London, England and Athens / Corfu, Greece.

    Joanna has dedicated her life at this time to consciously creating a unique & healthy childhood for her little girl. For more on that follow @thejoannaedit

“I call them tomorrow jobs.

The important non urgent stuff that always slips to the bottom of the list…

I created project. to provide time-poor professionals & business owners who struggle to find the time to build their business or personal brand in a world that now expects visibility. After running my first business & working with multiple overstretched founders I spotted a gap: smart, affordable, flexible support for the work that drives growth but rarely gets prioritised.

Your website needs a refresh. You need new social content strategy, That brand shoot still isn’t planned.

And the list just NEVVVVERRRRR stops growing. I mean, if you haven’t found the time by now - will you ever?

As a marketeer of 20+ years and two-time business owner, I’ve been where you are.

I get the juggle. But I also know that in 2026, brand and personal branding isn’t a “nice to have”. It’s a recipe for growth.

Voila project. We work however you need us. By the hour, By the day, Or by project. On brand or personal brand projects. Simple.”

Joanna x

A word from Joanna…

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